This Italian company was founded in 2001. Simer brand produces high quality and durable products. The company tracks the emergence of new products on the automotive market and responds quickly to the release of new models, establishing production of appropriate brake pads. On Simer’s plants the latest equipment is used and production processes are automated. The company manufactures brake pads by innovative technology, "scorch", which can significantly reduce the time of grinding. All products are packaged and labeled in accordance with European standards.